We are a full six months into 2024, and you're finding yourself staring at a blank screen, desperately seeking inspiration for your next big campaign.
Well, here’s a little secret from a California girl who’s been around the digital block a few times: Sometimes, the best way forward is to look back. Yep, I’m talking about repurposing old content.
As content creators often think, “Well, I already posted that,” or “No one is going to want to see it twice.”; but the reality is when you combine today’s algorithms with feed speeds with attention spans, no one remembers what you posted last Wednesday anyway. So share it again! 👏🏾
It’s like giving your vintage favorites a fresh, trendy twist because, as we all know, fashion repeats itself, but it’s style that makes the difference. So, grab your favorite retro shades, and let’s explore how to turn those dusty posts into dazzling new gems.
Why Repurpose?
Why bother repurposing? Simple—efficiency and effectiveness. You’ve already put blood, sweat, and (probably a few) tears into creating your original content. Why not squeeze every last drop of value out of it? Repurposing allows you to find new ways to present an old idea and saves time by rescuing you from creative block. Plus, it’s an eco-friendly way to recycle in the digital age!
Find Your Hidden Treasures
Before you start, dig through your archives and identify the hidden treasures. Look for evergreen content—those posts that still make sense if you reshared it today. Evergreen content is usually not the content you put up that is timely or trendy. Maybe it’s a blog post that generated a lot of traffic or a video that got rave reviews. These gems are perfect candidates for repurposing.
A great way to find out? Go to your insights and analytics and look at your most engaged posts from 60 to 90 days ago. Hell, look at posts from a year ago if you want. Based on your desired goal of the new post, repurpose previous content that aligns with that key performance indicator (KPI).
Blog to Social Media Snippets
One of the easiest ways to repurpose content is by breaking down your long-form blogs into bite-sized social media snippets. Pull out key quotes, stats, or tips, and pair them with eye-catching visuals. Voilà! You’ve got a week’s worth of social media posts ready to go. This approach ensures your content reaches different audience segments who prefer quick, snackable content.
Don’t have a blog? Use your videos, subscriber emails, or client intake forms/FAQs as a springboard to stretch content.
Turn Data into Infographics
Got a blog post loaded with stats and data? Transform it into an infographic! Visual content is not only more engaging but also highly shareable. Use tools like Canva or Piktochart to create infographics that distill complex information into easy-to-digest visuals. Share these on social media, in newsletters, or as part of a blog refresh.
Webinars and Podcasts
Turn your written content into a webinar or podcast episode. If you have a blog series on a particular topic, combine them into a comprehensive webinar. Invite industry experts to join the conversation, adding fresh insights. Podcasts are another fantastic way to breathe new life into old content. Discuss your blog topics in a conversational format, adding anecdotes and updates.
For example, check out what we do with CoolHER Talk! (link opens in a new window)
Ebooks and Guides
Have you written extensively on a particular subject? Compile your blog posts into an ebook or guide. This not only repurposes your content but also positions you as an authority in your niche. Offer the ebook as a free download in exchange for email sign-ups and growing your subscriber list in the process.
Revamp and Update
Sometimes, all your old content needs is a little TLC. Update outdated information, add new insights, and refresh the visuals. Then, re-publish it as a “new” post. This is especially effective for SEO, as search engines favor fresh, relevant content. Don’t forget to promote it across your channels—just because it’s revamped doesn’t mean your audience will automatically find it.
Create a Video Series
If you’re feeling creative, turn your top-performing blogs into a video series. Break down the content into short, engaging videos. This is perfect for platforms like YouTube, Instagram, and TikTok. Videos are a great way to reach a wider audience and breathe new life into your content.
Repurpose User-Generated Content
Don’t forget about your community! Repurpose user-generated content like reviews, testimonials, and social media mentions. Highlight these in your blogs, create testimonial videos, or showcase them on your website. It’s a fantastic way to leverage the power of social proof.
Keep the Cycle Going
Remember, repurposing is a cycle. Keep track of what content you’ve repurposed and how it’s performing. This will help you identify new opportunities and refine your strategy over time. Don’t be afraid to get creative—there are endless ways to reinvent your content, and it doesn’t have to be overwhelming. A simple method of repurposing without new creation is resharing an old but relevant post on your story daily. Remind your audience of the gems you already dropped that can benefit them.
So there you have it, folks. With a little imagination and some clever repurposing, your old content can shine brighter than ever. Dust off those archives, get to work and watch your content strategy transform.
Stay inspired and keep those creative juices flowing!
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